The Idea
Built around one idea: bring different sports, movements and athletes together on a single shared stage. Athletes from multiple disciplines are layered within one dynamic composition, their movement flowing toward a central figure to create unity and forward momentum. The overlapping poses represent the diversity of the championship, while the bold AIMAG letterforms physically connect every athlete to the event's identity — presenting AIMAG Riyadh 2026 as a celebration where different champions come together through one shared passion for sport.
Visual System
Process & Role
I covered the project from concept to final delivery. I began by reviewing the event's brand guidelines — palette, typography, grids and overall energetic tone — then developed the visual direction around uniting different sports within one composition, choosing the athletes, poses and movement directions and planning the hierarchy through sketches and composition studies. The athlete imagery was generated through an AI image-generation process, with careful direction on pose, camera angle, lighting and consistency; from there every layer of craft was mine — compositing, retouching, shadow-building and color grading each figure into one cohesive scene. I then built a flexible layout system that could carry different messages across formats while staying instantly recognizable as one identity.
Adaptations
