The Idea
A seasonal beverage campaign for Dunkin Saudi Arabia, using weather-responsive visuals to connect each drink directly to the heat of the day — turning a simple iced coffee into the obvious answer to a 42° afternoon.
Visual System
SOCIAL MEDIASEASONAL CAMPAIGN
Adaptations
Frappé Refresh
The same weather-responsive system paired to a 44° afternoon and Dunkin's frappé.
Iced Tea Cool Down
A third temperature, a third drink — the format holds across the full seasonal menu.
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