The Idea
An identity and awards program built around a single idea: the logo and the trophy are the same object. The abstract interlocking mark, derived from the Arabic word هاوي (someone driven purely by passion), was designed so its flat, two-dimensional form could translate directly into a three-dimensional trophy — meaning the brand's logotype and its physical award share one continuous shape.
Visual System
TROPHY DESIGNBRANDINGIDENTITYLOGO
Adaptations
Award Trophy
The flat interlocking mark rebuilt as a physical, dimensional trophy form.
Trophy Detail
The trophy staged on-shelf, showing the mark reading identically in both 2D and 3D.
Hawi Award Lockup
The full Arabic wordmark and mark paired on a dark ground.
Handover Moment
The trophy in use at the actual award ceremony.
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