The Idea
An identity for Square Water Melon, a marketing and communications agency, built by converging three ideas into a single mark: communication (the chat-bubble form), digital performance (a pointer/arrow nod), and the brand's own playful name, translated directly into a rounded, square-edged form in the green-and-red palette of an actual watermelon's rind and flesh.
Visual System
IDENTITYBRANDINGLOGO
Adaptations
The Digital Partner
The mark's chat-bubble form reframed as a fingerprint-style trust device for a digital pitch.
Digital Pathway to Success
The agency's own tagline set against its stationery system.
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