The Idea
A lifestyle-driven campaign placing Zoi Ice Tea inside everyday moments — a morning run, a work break, a hot afternoon — positioning the drink as part of an active daily routine rather than a static product shot.
Visual System
SOCIAL MEDIALIFESTYLE CAMPAIGNAI GENERATION
Adaptations
Boost Your Mood
Cans mid-air against open sky — the mango and peach variants introduced with the same weightless energy.
Light on the Move
A jump-rope session ties the “light, never added sugar” promise to an active moment.
Start Your Day Right
A full fridge stock shot, framing Zoi as a daily staple rather than an occasional treat.
Tropical, Never Added Sugar
The Tropical variant set against palm leaves, leading with the sugar-free claim.
Fuel Your Activity
A track-side moment pairs the Peach can with an active, outdoor routine.
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