The Idea
An always-on social calendar for Aramco Stadium, moving between construction milestones and safety culture on site, its identity as the future home of Al-Qadsiah FC, and major event announcements as the venue takes shape.
Visual System
SOCIAL MEDIADIGITAL CALENDAR
Adaptations
Eye for Every Detail
A safety-on-site post, keeping construction culture part of the stadium's public story.
Home of Alqadsiah
The stadium's identity tied directly to its future resident football club.
Toward an Integrated Experience
Capacity and delivery milestones, translated into a fan-facing progress update.
The Numbers Behind the Stadium
A second data-led post, tracking the build in figures the public can follow.
Eid Adha at the Stadium
A night render of the finished venue, used for a seasonal greeting post.
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